A great affiliate marketing landing page consists of a variety of components all working together to entice a user to generate you a conversion.
Your headlines, body copy, images, and call-to-action must cohesively communicate your message while thematically suiting the campaign you’re promoting.
However, there are several other elements that when executed properly, can greatly improve your page’s appeal (and subsequently your conversion rate) if your fundamentals are already strong.
We selected the top 5 that we think can have the biggest immediate positive impact on the quality of your landing page.
1. Increase Your Call-to-actions
A call-to-action is an integral part to any type of sales copy. Without one, the user is left with no direction even if they love what you’re promoting.
CTAs are commonly defined as the prompt at the end of your landing page copy that tells the user what you want them to do. They’re frequently integrated with links/buttons. Everything about that definition is accurate except for one thing: they shouldn’t only exist at the bottom of your landing page.
This is a common mistake affiliates make with their landing pages that can hinder conversion rates.
Not every user is going to need to read every word you’ve written to fall in love with a product or service. You need to give them multiple opportunities to “check-out” a long the way or they could end up getting bored and bailing.
To avoid making additional CTAs seem obtrusive to the user, try integrating some of them organically into your body copy.
Here’s a couple examples of what that could look like. The bolded text would be your call-to-action/offer link.
Eg. 1 – “The second you purchase [product name], your curated package will be prepared for delivery”
Eg. 2 – “It’s time for you to finally book that dream vacation you’ve always wanted.”
Notice how they’re similar to a call-to-action that you’d place inside a clickable button but they’re blended into your copy like a native text ad.
This is a quick and easy way to provide users with more opportunities to generate you a lead.
2. Add Testimonials/Social Proof
Since your landing page exists as a separate entity from the campaign you’re promoting, infusing it with some legitimacy can go a long way in creating trust between it and users.
How do you do that? With testimonials and/or social proof.
Just YOU telling users how great something is isn’t enough. They want to hear it from previous customers or people associated with the brand.
Here are a few ideas of how to add these effective elements to your landing page:
- Pull positive reviews/comments from social media pages of the brand you’re promoting
- Ask your Affiliate Manager if the advertiser has any social proof-based creatives that you can use on your landing page
- Contact users who have purchased the product/service and see if they’d be willing to provide a testimonial. (This can be accomplished if you capture e-mails)
- Find consumer stats that relate to what it is you’re promoting
We strongly urge you to remain genuine here. If users see through your charade of phony testimonials or statistics, you could immediately lose their trust and conversions.
If you’re promoting a useful product and service, put in the extra work and find legitimate proof of people who are happy with their experience.
3. Start Spit-Testing MORE
Even if you’re already finding some success with your landing page(s), you can still improve it further with additional split-testing.
If you haven’t done any split-testing at all then you’re playing a guessing game that has historically featured a lot more losers than winners.
Yes, it’s going to take some extra time and work and perhaps even an increased budget (which is why it tends to not be utilized as much as it should be), but it’s simply necessary to make your landing page great.
Many affiliates fail to split test the smaller details of their page especially. They don’t realize that optimizing some of those seemingly insignificant individual elements can have such a positive impact on their conversion rate.
On top of the obvious ones like switching out photos and alternating headlines, try split-testing the following:
- Different colors, especially of any buttons/call-to-actions
- Font styles and/or size
- Long copy VS short copy
- Arrangement and flow of photos, copy, etc.
If any change improves your conversion rate even slightly, that could end up being a lot more money in your pocket if you’re running that campaign for a long period of time.
The importance of discovering what the absolute BEST version of your landing page is through split-testing cannot be overstated.
4. Replace Features with Benefits
Listing the features of what it is you’re promoting on your landing page seems logical. Obviously, you want to inform users of why this company’s product or service is so amazing and why they need it in their lives, right?
Yes, but there is a much more effective approach that is more likely to engage the user, and that involves replacing feature information with benefits.
For example, if you’re promoting a travel campaign like Booking.com, you may decide to list the following features of the service on your landing page:
- Great deals on flights
- Over 150,000 destinations
- Large selection of places to stay (hotels, apartments, luxury resorts, etc.)
The issue with this approach is there’s a disconnect between the information and the user. You’re leaving them out of the equation by not explaining to them what they’ll gain/who they can become by booking their vacation through Booking.com
Instead of explaining the specific features, try communicating the actual benefits of those features.
For the three we listed above, you can easily evolve them into this:
- Travel on a small budget
- Fly to any one of your dream destinations
- Have control of your living space – quaint to luxurious
These have a greater chance of triggering an emotional response from the user which is the key to copy that generates conversions.
5. Increase Page Loading Speed
This one is commonly ignored because it’s so easy to become laser-focused on just the content of your page.
You can have a killer lander with great headlines, attractive photos, engaging copy and persuading call-to-actions that converts abysmally because users are losing their patience before they even see any of those components.
Stop killing your potential.
Luckily, there are several things you can do to speed up your page’s loading time and they can all be done quite quickly and easily.
- Reduce plug-in usage: If you’re using a CMS like WordPress, ensure you only have must-have plugins activated. Too many can have a significant negative impact on your page’s loading speed.
- Ensure browser caching is enabled: This will greatly increase the loading speed for any user who is visiting your page for the second time or more because information will be automatically stored. How to do this will vary on how you’re hosting your page but you can find more information on browser caching here.
- Re-size Images: If you’re not manually resizing the photos on your page, you’re loading time will undoubtedly suffer. Also ensure all your images are JPG format and not PNG which will reduce the size of the file and increase the speed in which they load.
- Don’t Go Cheap on Hosting: Using shared server space or disreputable hosting service can negatively impact your site’s performance and speed. Use highly rated services and packages to ensure that doesn’t happen.
You can test your site speed for free using Google’s PageSpeed Insights to determine if you need to find ways to make it load faster.
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