MaxBounty Network Growth Reaches All-time High in 2022
When the ongoing pandemic first began, it was difficult to predict how the affiliate marketing industry and networks like MaxBounty would be affected.
The dynamics between advertisers, networks, affiliates, and consumers are already complex. It seemed inevitable that global, economic uncertainty would further complicate the relationships and priorities of those parties.
Nearly two years later and we now have a better understanding of its impact.
Continued Network Growth
What we have discovered is that CPA affiliate marketing has become an increasingly attractive marketing channel for a diverse collection of advertisers. This has helped infuse our network with the largest abundance of brands, campaigns, and affiliates in MaxBounty’s history in 2022.
This recent increase is in addition to our previous historic campaign and advertiser growth that we reported on in 2021.
The stability that affiliate marketing can offer is the primary reason for this continued growth.
The unpredictable nature of the last two years is balanced out by affiliate marketing’s ability to provide companies with targeted solutions to their goals. It also provides reliability and transparency at a time when both are more valuable than ever.
More specifically, companies can utilize CPA networks like MaxBounty to:
- Better track how and where their budget is being spent.
- Discover untapped, targeted channels to reach the appropriate audience.
- Outsource the management of content creators and influencers promoting their brand.
- Only pay for relevant results as defined by them.
The desire for the above has also created a ripple effect down to affiliates as well.
By having access to a larger, more diverse collection of brands and campaigns, affiliates are finding more success in both old and new niches. This is also attracting new affiliates who perhaps struggled previously to find campaigns that fit with their niche or monetization efforts.
Ultimately, what this means is that despite significant changes happening in the world, affiliate marketing/performance marketing as well as MaxBounty is still growing and thriving.
As new obstacles arise, finding a way to continue to adapt to them is what will remain most important.
If you are not currently working with MaxBounty as an advertiser or affiliate and would like to see what our network can offer you, you can sign up below: