The 7 Best Tracking Platforms for Affiliate Marketers
Choosing a tracking platform is one of the most important decisions you’ll make as an affiliate marketer.
Third-party tracking software is crucial because it allows you to track, analyze, and optimize your affiliate campaigns on a level that’d be impossible without one. This is especially necessary if you’re purchasing your traffic as you will need to continually measure its quality and overall value.
The more your campaigns grow in scale, the more essential it becomes that your tracking service suits your needs.
However, tracking is also one of the more complex aspects of affiliate marketing. It involves a lot of data collection and technical requirements and each platform approaches this a little differently. They also each offer their own unique set of features.
If you’re on the quest for your first tracking platform or are looking to make a switch, it can be difficult to determine which is the best for you. We thought we’d help make that decision a little easier.
Here’s MaxBounty’s list of the top 7 tracking platforms affiliate marketers should be using for campaign tracking and optimization. We’ve also compiled a list of each one’s standout features as well as its various pricing plans.
They prioritise the three fundamental purposes of a tracking platform: performance tracking, performance analysis, and campaign optimization. Those three functions are then enhanced further through next-level automation, speed, and reliability. The latter can be partially attributed to their seven global data centers that have helped them avoid any server downtime since 2015.
Voluum also allows integration with over 40 different traffic sources from Facebook Ads to native platforms like Taboola. This makes it an ideal platform if you’re an affiliate who uses multiple traffic sources, or if you need to switch traffic sources to quickly adapt to external factors as affiliates often do.
An intuitive dashboard that makes it easy to both visualize and analyze performance rounds out this longstanding go-to platform’s impressive offerings.
Voluum stand-out features:
- Voluum Automizer which allows integration and automation with 40+ traffic sources
- Anti-fraud solutions with higher-tier packages
- Feature-rich mobile app
- Error log that detects campaign and funnel issues
- Fast direct and re-direct tracking
- Easy navigation
- A/B testing
- AI-powered campaign optimization
Everflow is another cloud-based tracking service that specialises in analysis and automation.
This tracking platform is tailor made for the affiliate marketer who’s obsessed with analyzing campaign performance.
Everflow’s deep event tracking, variance reporting, and conversion timing allows you to examine an abundance of granular performance data. You can then utilize that data to make informed campaign-related decisions.
Affiliates also praise Everflow’s ability to help you streamline your daily activities. This can save you time on day-to-day tasks, allowing you to give more attention to the ‘big picture’ of your affiliate campaign.
This tracking platform offers a comprehensive collection of features while specifically catering to the type of affiliate who craves in-depth analysis.
Everflow stand-out features:
- Campaign management and reporting more advanced than some competitors
- Multi-dimensional, real-time analytics
- Clean, intuitive UI
- Advanced notifications
- 24/7 support
- Quick response times
- Variance reporting and conversion timing
- Impression tracking
Binom is a self-hosted tracker that prioritizes click-processing and reporting speed.
The creator of Binom is an active affiliate marketer. That first-hand experience helped him understand that speed is one of the most important qualities in a tracking platform. Afterall, the quicker affiliates can view click data and reports, the quicker they can scale, optimize and make changes to their campaigns.
This time-saving philosophy is why Binom is one of the quickest tracking platforms available.
Binom’s reporting also provides some advanced functionality that allows you to get creative with your campaign analysis. This includes the ability to generate reports on traffic or bid uniqueness and two-dimensional tables with custom x and y parameters that you determine.
You have everything you could possibly need to help you identify patterns in your click and lead data and optimize your campaigns.
Binom’s speed, customization, no traffic overage, and the fact that it’s self-hosted, make it a popular choice for larger, more experienced affiliates.
Binom stand-out features:
- Easily customizable interface
- Cost not tied to performance or volume (no overage charges)
- Lightning-fast click processing
- Built-in affiliate network integration
- Quickly generated reports
- 24/7 support for all licences
- Useful ‘Campaign Note’ system to keep track of changes
- The ability to assign special labels to specific parameters
RedTrack is a cloud-hosted tracker that accomplishes the difficult task of accommodating both newbies and experts.
Whether you’re running your first affiliate campaign or your 50th, your tracking needs are ultimately the same. An intuitive interface, in-depth reporting, dedicated support, and easy integration are important regardless of experience level. RedTrack understands this and excels at providing all four of those features in a way that’s helpful to beginners but not insulting to experts.
RedTrack’s technology also allows for every type of tracking imaginable, including web, mobile, organic and direct tracking. This is helpful if you’re utilizing traffic sources like Facebook or Google ads that are strict on redirects.
Their development team also consistently makes changes based on user feedback.
If you decide to use RedTrack as your tracking platform, you can expect functionality and features to continually improve and evolve as time goes on.
RedTrack stand-out features:
- Beginner AND expert friendly
- Unlimited tracking domain connections
- 100+ templates for easy affiliate/advertiser network integration
- High-level support
- Customizable data columns
- Four postback settings
- Multi-user access
- Granular reporting that includes over 30 data points
BeMob is a well-rounded, cloud-hosted tracker that focuses on efficiency.
Specific features aside, one of the first things you should know about BeMob is they offer a free plan that allows up to 100k events/month. This is a rarity among affiliate marketing trackers which is why we think it’s important to highlight.
This automatically makes BeMob a great option if you’re a beginner affiliate, as you’re not likely to cross that 100k events threshold.
Not having to pay for tracking means you can also then allocate more budget to your traffic and testing offers. This is something every newbie should love to hear.
In addition to some great value, BeMob users also benefit from a user-friendly interface, quick redirects, and advancing reporting features.
If you’re looking for one, unique feature that differentiates them from the pack, look no further than their ‘Sixth Sense’ auto-optimization.
BeMob’s ‘Sixth Sense’ uses technology to automatically analyze thousands of combinations of your campaign variables on a daily basis. It will then provide you with feedback that will help you optimize your campaigns.
You will have to pay more to gain access to this feature but it may be worth it if you want to further improve your ROI.
BeMob stand-out features:
- Easy-to-use interface
- Free plan (up to 100k events)
- Landing page spying prevention
- Traffic loss percentage reporting
- Pre-configured networks and traffic sources
- Auto-optimization (Sixth Sense)
- Multi-user access
- Multi-language interface and support
ClickMagick emphasises the importance of optimization while providing affiliates with several unique features for a tracking platform.
Although it’s not one of the bigger name tracking platforms, affiliates who use ClickMagick are passionate about its interface, features, and support.
Something you’ll often hear them mention is the platform’s ability to accurately analyze the quality and authenticity of traffic. It then presents its findings back to you in a way that’s easy to digest. This is obviously crucial if you’re buying traffic and want to determine its value.
If you’re an affiliate who obsesses over the quality of your traffic and bot monitoring, ClickMagick will equip you with the tools to dig as far as you want. Maybe more so than any other platform on this list.
Another aspect of ClickMagick that deserves to be highlighted is its link rotators feature.
Their link rotators can help you redistribute your clicks to multiple URLs based on your goals. Think of it as a softer form of split-testing. They also have several modes that allow your clicks to be redistributed randomly or in specific orders, providing you with ultimate control.
ClickMagick stand-out features:
- Entire sales funnel tracking
- Click redistribution to multiple URLs (link rotators)
- Automated split-testing
- Advanced geotargeting
- Frequent new features
- High-level link monitoring
- Dynamic Ad Network Token & Sub-ID Passing
- Dedicated US-based support team
ThriveTracker is a versatile affiliate tracking platform that uniquely offers both self-hosted and cloud-hosted platforms.
This tracking software specializes in testing and AI-powered optimization while helping affiliates do both with blazing speed. In fact, they’re so confident that their platform is the fastest that you can even upload a competitors’ campaign link to their platform and they will show you they’re faster.
One of their most useful features is their advanced secondary click assignment. You can utilize this to improve ROI by creating a multitude of click filters using their large selection of parameters that rivals most other platforms. This is useful for sending specific types of clicks to other campaigns to help optimize your overall performance.
ThriveTracker is also one of the most mobile-friendly tracking softwares on our list. Their team has gone to great lengths to ensure latency is incredibly low for mobile traffic.
ThriveTracker stand-out features:
- Detailed reports with ‘tree’ structures
- Self-hosted and cloud-hosted options
- Quick tracking, reporting and AI optimization
- Secondary click assignment
- Newly redesigned interface
- Advanced split-testing features
- Landing page pixel
- Strong bot-filtering
Is your favourite affiliate marketing traffic software not on this list? Let us and others know your go-to choice below in the comments!