3 Underrated Affiliate Marketing Verticals for End of Year Earnings

Knowing when and how to take advantage of seasonal earning opportunities is a skill every affiliate marketer should learn to hone.

As 2023 starts to wind down, seasonal affiliate campaigns crank up, often in the form of Black Friday, gift-based, and Christmas-related campaigns.

Although there’s a reason those are some of the most popular and profitable verticals this time of year, they can also be prone to oversaturation.

In affiliate marketing, the most popular choice isn’t always the one that’s going to make YOU the most money. Sometimes it’s the one that requires a little more thought and creativity.

To expand on that notion, here’s three underrated affiliate marketing verticals we think can increase your earnings during 2023’s home stretch. We’ve also included corresponding high-converting MaxBounty campaigns of course.

Cookware and Food Products

The holiday season on the horizon means Thanksgiving and Christmas will soon be putting kitchens to the test. However, colder months in general mean people are also just staying indoors more and preparing their own meals.

This translates to an increased interest in food and cookware products.

Not only will cookware be purchased by those in charge of preparing Thanksgiving dinner, but these items can double as great gift ideas. That means you’ll have multiple angles you can use to promote these types of campaigns regardless of your traffic source.

Our recommended MaxBounty campaign: Epicure – Food and Cookware – CPS (US)

Epicure offers both diverse products and a subscription service featuring mouthwatering recipes, top-quality cookware, protein blends, seasonings, and cocktail mixes. This campaign also converts on both a sale or recurring subscription.

Geo: US

Rate: 11.25% of sale

Sports Betting Apps

Cooler nights and shorter days means sports fans have the perfect reason to spend more time on the couch watching their favourite teams. Simply put, Autumn = primetime for North American sports.

While the World Series wraps up at the start of November, every other major North American sports league’s (NBA, NFL, NHL) season openers are now behind them. This ensures nearly every team is still in the running for it to be “their year”, translating to maximum interest among fans.

That interest naturally carries over to sports-betting.

In 2022, The sports betting market showed the fastest growth in all commercial gaming segments in 2022, increasing a whopping 75% in revenue from 2021.

This is a vertical that’s continuing to grow year over year hitting it’s most popular time of those years. That means its game on for increased affiliate earnings.

Our recommended MaxBounty campaign: Sports Betting™ – CPI – iOS (US)

This betting app allows users to bet on all major league sports and offers affiliate bonuses for every 500 leads generated. We recommend promoting this one more on the weekends as historically that’s when conversions occur.

Geo: United States

Rate: $2.25 per install

Mobile Phone Plans

Consumers spend more money in the last couple months of a year than they do at any other point.

With their wallets feeling light, this also means they’re looking for opportunities to save more elsewhere.

Savings on their next mobile phone plan presents an opportunity for them to do just that. They’re also likely to be on the lookout for a new, cheaper plan this time of year because of the prospect of Black Friday and Boxing Day deals.

Our recommended MaxBounty campaign: Consumer Cellular – Phone Plans – CPS (US)

Consumer Cellular provides users access to a wide range of affordable plans, exceptional customer service, and the latest smartphones, allowing them to save money and choose a plan that fits their needs without sacrificing quality or reliability. Affiliates should especially like the $60 payout.

Geo: US

Rate: $60.00/sale