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Parallel tracking is a new Google AdWords feature that aims to increase loading time speeds for landing pages. The purpose of this is to reduce the number of visitors who click away while they’re waiting for a page or site to fully load. Parallel tracking wo
It’s easy to find proponents who are both for and against using questions in headline copy. Some will argue headlines structured as a question are too sales-y and therefore ineffective, while others will swear by it’s connective nature to the user. For aff
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