7 Tips for CPA Lead Generation Using TikTok Ads
If you’re looking for a new way to generate leads for CPA affiliate campaigns, TikTok ads may be the answer.
With over 1 billion active users, TikTok is one of the most popular social media platforms today. Therefore, their ads platform connects you to a massive audience that you can then drive to your affiliate campaigns.
Since the platform is comprised of short videos, it’s perfect for grabbing attention and getting your message across quickly. The visual aspect is also effective at persuading users to take action.
If you’re looking for a way to reach a new audience and generate leads with CPA Marketing, TikTok Ads have proven to work for many affiliate marketers and lead generation companies.
Here are 7 tips to help you get the most out of your TikTok Advertising campaigns:
1. Keep your videos short and sweet
TikTok users are used to watching short videos, so your ads should be no longer than 15 seconds. Keep the content of your videos relevant and to the point to hold users’ attention. You should also make sure to communicate your message within the first 10 seconds. The last 5 seconds should be reserved for a good call to action.
To see the top video ads that are working right now, simply head on over to the Tiktok Ad library. You will need to sign up for an account in order to get all the features.
With this handy tool, you can easily browse through a variety of auction ads and see which ones are getting the most engagement. You can even see where the engagement starts happening in the videos.
2. Use the TikTok Pixel from the Start
There are several reasons why you should use the TikTok Ads Pixel.
First, it allows you to track conversions and optimize your ad spend.
Secondly, it helps TikTok automatically optimize your campaign towards the objective you have chosen.
Finally, the TikTok Ads Pixel can be very effective in helping you reach your target CPA in your performance marketing campaigns.
Overall, using the TikTok Ads Pixel is a wise decision if you want to get the most out of your ad spend on TikTok. It provides valuable data that can help you optimize your campaigns and better understand your target audience.
If you’re not using the TikTok Ads Pixel, you’re likely missing out on better performance that could help you grow your business.
3. Use Subtitles
Since TikTok is a mobile-first platform, many users will be watching your videos without sound. Make sure your videos are still engaging even without sound by using subtitles or including text on the screen.
We all know that the attention span of people browsing social media is very short. Adding subtitles to your TikTok ad can help keep people’s attention on your ad, even if they’re just scrolling through their feed quickly.
Adding subtitles to your ad can help people remember your ad, even if they only see it for a few seconds. This is because subtitles make your ad more visually appealing and easy to understand.
4. Test Tiktok Instant Pages & Direct Linking
Running affiliate offers on TikTok is a bit different than other platforms.
With other traffic sources for affiliate marketing, affiliates are encouraged to use landing pages or advertorials that describe many of the benefits of the promoted product.
On TikTok, people are naturally going to have a shorter attention span due to the nature of the platform.
A TikTok ads Instant Page is an extremely fast-loading lightweight web page that can be used to promote your brand or product. It is designed to load quickly on mobile devices and can be customized with your own branding, colors, and logo.
TikTok Instant Pages are perfect for promoting CPA Lead generation offers.
You can create what appears to be a quick survey that has 1 question that instantly engages the user and then sends them to the lead generation form for the CPA offer.
To create a TikTok Ads Instant Page, simply create a new ad campaign and select “Instant Page” as your ad format. Then, enter your headline, images, and other relevant information.
Direct linking can also be successful with TikTok Ads. Ultimately it’s going to depend on the offer and your promotion strategy.
5. Partner with influencers or celebrities
If you’re looking to promote your brand or product on TikTok, one of the best ways to do so is by partnering with influencers or celebrities.
Influencers are users with a large following who create engaging content.
By partnering with an influencer, you can reach a larger audience and promote your offers in a way that is authentic and relatable.
When choosing an influencer to partner with, it’s important to consider their audience and make sure that they align with your brand. You should also consider the type of content they create and ensure that it is a good fit for your product or service.
With TikTok, you can use the Creator Marketplace to find these influencers and analyze their data. Tiktok will then connect you to the influencer.
Another strategy is to hire actual celebrities from places like Cameo.com. While it may be a bit more expensive, some celebrities will allow you to use them in advertisements.
Be sure to keep all of your records to adhere to TikToks advertising rules for celebrity endorsements.
6. Test Broad Ad Groups
Running ads on Tiktok is not the same as running ads on Facebook where you can really zero in on targeting.
While you can test different interest targeting on TikTok, be sure to test some broad, no-interest ad groups. You might be amazed at how effective the Tiktok Pixel can be at finding the right people to view your ads.
This works better with lead gen CPA offers that have a mass appeal like auto insurance campaigns.
When you use broad ad groups, your ads will be shown to a wider audience on TikTok. This means that you’ll have the opportunity to reach more potential customers, your CPM will be lower, and this could lead to more sales and conversions that meet your target CPA.
Finally, by testing out broad adgroups, you’ll have more data to analyze. This will allow you to fine-tune your TikTok Ads campaigns and make them even more effective over time.
7. Mix & Match to Avoid Ad Fatigue
Ad fatigue is real on TikTok, so you need to keep adjusting your ads and changing your styles. You should analyze your data and consider updating ads every 1 -2 weeks.
Having to update new videos every week can be time-consuming and expensive if you are using influencers.
Be sure to plan ahead when getting influencers to do videos for you. Ask them to create longer videos that you can clip, and mix and match parts later to keep your ads fresh.
TikTok users are highly engaged, spending nearly an hour per day on the app according to various sources online.
Advertising on TikTok is also relatively affordable, especially when compared to other social media platforms like Facebook and Instagram. And last but not least, TikTok ads are highly effective at driving results like brand awareness, website traffic, and even leads and sales.
So, if you’re looking to reach a larger audience, engage with them more effectively, and save money in the process, advertising on TikTok is definitely worth considering.
Hopefully, these tips help you when you’re launching your next Tik Tok Ads campaign!
Guest Author: Joey Babineau
Joey Babineau started digital marketing in 2002 and in 2015 left a corporate government job to pursue a full-time career as an online media buyer. You can check out more of his content on the Day Job Hacks Youtube Channel or at Powerhouse Affiliate.