MaxBounty + Voluum is an Earning-Maximizing Affiliate Marketing Combo
MaxBounty understands what affiliates look for in offers better than any other network.
They also understand the importance of finding the right offer.
Their network and dashboard allows you to use filters, view details of each offer, and find the best match. Once you start running offers, you can then check reports to monitor your performance.
Although MaxBounty can provide you with great offers and excellent guidance through their Affiliate Management team, sometimes additional tools are needed to take your campaigns to the next level.
To maximize the success of MaxBounty’s offers, you need precise targeting, controlled costs, and the ability to test various approaches while reacting quickly to errors, bots or other problems. The platforms that help you do that are called ad trackers.
In today’s world that operates on lower margins than it did only a few years ago, tracking is essential. No one can run a campaign just on intuition, no matter how well they think they understand their audience or vertical.
Ad trackers provide additional information that is indispensable for campaign optimization, and among all ad trackers, Voluum is the best fit for MaxBounty affiliates.
Because it is the most carefully-crafted, flexible, reliable and feature-packed tracker on the market.
When used together, MaxBounty and Voluum simply become greater than the sum of their parts.
If you have reservations about using third-partying tracking, check out the section below where we debunk some popular myths surrounding ad tracking.
Popular myths surrounding ad tracking
Ad tracking has slowly replaced older, alternative solutions, usually built around sizable spreadsheets.
Once you reach a certain scale, spreadsheets are just not good enough. They lack live data and don’t provide additional information (like the 30+ data points you get from Voluum), don’t allow automatic A/B testing, and limit you in countless other ways.
Ad tracking – using specialized software to record information about user-generated events – has been the answer to advertisers’ calls for a better solution.
However, since their adoption, there have been many myths that often deterred people from them.
Let’s break down why these are false.
Myth 1: Ad trackers are complex to set up
This might have been the case 10 years ago, when you had to find and set all tracking tokens manually and set up your own server to host a tracker.
There were sites that were aggregating those tokens without giving a guarantee that they were correct or up to date. You would previously have to go over each network’s documentation or contact each network’s AM to get tokens and then paste them to your tracking solution.
It would be fun to try to estimate how many millions of dollars in ad revenue were lost due to typos in tracking URLs.
Now, Voluum has templates that contain tracking tokens from all traffic sources and performance networks, including MaxBounty. You simply select the network that you want to use, and all tokens will be filled automatically. No copy and pasting, no errors.
Voluum was also the first ad tracker to be fully hosted in a cloud. Other trackers then followed. No dedicated server needed, just a computer with a web browser – or in the case of Voluum, a mobile app as well.
Myth 2: Putting an ad tracker in the middle slows down the user journey
There are two methods of tracking user data: direct and redirect.
Direct adds no delays since users go from an ad to an offer or landing page directly. On the target page, a special script is launched with visit info. This happens after a user has reached this target page.
With the redirect method, there were some real concerns about the delay – again, 10 years ago.
The Internet in 2022 is vastly different than it was a decade ago. Voluum uses a network of some of the fastest, most robust servers around the world. Even if they add a couple of milliseconds, it is barely noticeable to the average user.
If you want to learn more about tracker redirect speed, we have a whole redirect speed test of popular ad trackers available.
Myth 3: Ad trackers give the same data as you would get from traffic sources and affiliate networks
This is true to some extent: you can get basic information from both places. Affiliate networks and traffic sources have rudimentary tracking implemented that is designed to tell you if you are making money.
MaxBounty can tell you how much you’ve earned, and if you pass cost data, you will get a general picture of your overall profitability.
However, if you want truly detailed information, you need to collect data points such as device type, city, connection type and language, and cross-reference this data.
Voluum is a product developed and updated for over ten years, and throughout that time it acquired a lot of features designed to make marketer’s lives easier including:
- Integrations with all the top traffic sources
- Automation and Auto-rules
- Anti-Fraud Kit
- AI split testing and automatic A/B Testing
The Benefits of Tracking MaxBounty offers with Voluum
If you were a store owner, you wouldn’t just settle with information that you are earning more than you’re spending. You would like additional information about which products sell best and at what hours of the day, including:
- Whether your promotional efforts are worth it?
- What kind of people are most likely to buy?
- Would your revenue be higher if your front sign looked differently?
While brick and mortar store owners can’t get most of the information mentioned above, the beauty of digital marketing makes it possible to get all this information because all the breadcrumbs are there. You just need a tool that will gather them and connect them into a concise picture that you can then act on.
Imagine if this store owner was able to automatically A/B test different ads, store signs and store arrangements. If he could group his customers into clearly defined subgroups and assess their likelihood of purchase. If he could automate tons of repetitive tasks that drain useful time.
Digital marketers can do just that.
You can run your business scientifically, backing your decisions with data. He can only put candy bars on a different shelf hoping that this will help boost sales.
How to Track MaxBounty Offer with Voluum
You have the ‘why’, let’s now talk about the ‘how’.
- Grab an offer from MaxBounty. Use filters to narrow down your search and pick an offer you would like to promote. Note that some offers require prior approval before you can run them.
- Click the ‘Build tracking link’ and define how you will promote your offer by choosing ad formats and traffic type. You will then be able to grab an offer URL. Don’t bother with postbacks or sub IDs – Voluum will take care of the correct setup later.
- Go to Voluum and add MaxBounty as an affiliate network.
- Create a new offer, select ‘MaxBounty’ as an affiliate network and paste the offer URL you got from Maxbounty. Notice that below the offer URL text field, you have the tracking parameters that you need to add to the URL. Each parameter (a pair of parameter name and token) needs to be separated with the ‘&’ character, so add it to the URL first and then add parameters to the URL.
- Grab the postback URL that is displayed below.
- Go to MaxBounty, click your profile icon and select the ‘Global postback’ option.
- Paste the postback URL that you have copied from Voluum in the text field. This postback will be used for all your MaxBounty offers from now on, so next time you add an offer, you won’t have to worry about postbacks.
The offer you added to Voluum can then be used in as many campaigns you choose to create.
Treat it as a building block for a marketing campaign, easily reusable in various flows and with different traffic sources.
To get you to experience the benefits of using both MaxBounty and Voluum together, we want to give you a special discount to the Voluuum tracking platform.
You can now track with Voluum for up to 30% less. Check out the details of this promotion here and happy tracking!