The Top 5 Most Profitable Verticals for Push Notification Ads
Push notification ads are one of the newest and most profitable traffic types available to affiliates. However, just like with any other traffic source, not every vertical is a profitable match.
It’s important to not only understand what types of verticals work best with each traffic type but also why they’re compatible. The latter will allow you to use better judgement when searching for new offers to promote.
If you’re unfamiliar with push ads, we suggest reading our blog post below to learn more about them and which traffic platforms to use.
The Advantages of Push Notification Ad Traffic
Push notification ads have some unique advantages over other traditional affiliate traffic sources. These include:
- High versatility with verticals and offers
- Effective at grabbing users’ attention immediately
- Users have to opt-in creating less intrusiveness
- Easy to A/B test different creative
- Low-risk pricing model
- Low fraud > higher engagement
As mentioned in the list above push traffic is one of the most versatile traffic types. Its ultra-engaging nature ensures that there are few verticals that don’t have the potential to be profitable.
However, there are several that standout among the rest as an ideal fit for this still relatively new traffic type.
The Best Verticals for Push Notification Ads
The below verticals work best because the types of products and services they focus on can quickly spark user interest with limited messaging. This is a great union with push ads’ since they inherently:
- Grab attention quickly but for only a couple seconds
- Have limited creative real estate
The offers within these five verticals utilize those two factors to increase their attractiveness. That equals more conversions and more earnings into your affiliate account.
There’s few things people connect with more on a personal level than money.
For better or worse, it’s the driving force behind most of what we do in life. This is what makes it such a perfect vertical for push traffic’s “act now” approach.
You can quickly grab users’ attention when the topic of money is involved. Whether that’s potential financial relief through personal loans or improving their credit score so that they can make an important life purchase.
These types of offers elicit emotion because financial security is important to everybody. Push ads are the perfect vehicle for delivering these meaningful messages and getting users to engage.
We’ve discussed how offers that relate to the almighty dollar typically perform well with push ads. Sweepstakes offers can also trigger that money-related emotional response but with different messaging than financial offers.
These types of campaigns are best promoted with a more casual/fun tone.
They focus on the user getting an opportunity to receive free money, coupons, or opportunities rather than resolving a specific financial issue.
The unique and direct delivery of push notification ads is a great combination with any message that centers around getting something for free.
It’s an attractive message that takes little time and space to be communicated.
Just be aware that you don’t mislead the user when promoting these types of offers.
If you communicate the actual benefits of the sweepstakes site, you have a greater chance of the user continuing to a conversion once they reach your landing page.
Single opt-in sweepstakes campaigns are especially a great fit with push traffic.
Where the above two verticals involve putting money into users’ pockets, e-commerce focuses on the opposite. However, users will receive exciting, new products in exchange.
This is where this vertical excels when paired with push ads.
Both desktop and mobile push notifications can function as the perfect sales channel for a new tech gadget or trendy fashion item.
The goal here is to trigger some unbearable FOMO (fear of missing out) in the user’s mind.
Well-executed, short and sweet push ad copy can accomplish this goal, ensuring the user can’t resist clicking the ad to learn more.
Health and Beauty
We mentioned above how money-related offers work great with push ads because they connect with users on a personal level. However, there’s one thing that’s even more important than money to most and that’s personal health.
The pandemic has only further increased our prioritization of our own health.
Health or beauty offers that focus on improving one’s body or mind are likely to connect to users. Push ads accelerate that potential connection by working as an instant reminder of what’s important to the user. Just as if it was their own thought popping to the front of their mind.
Health and wealth will always be in demand.
These types of offers work great for push ads because they’re targeting the user at the optimal time.
If you’re promoting an app that can help increase the speed of mobile navigation, what better place for a user to receive that message then on their phone while they’re on it.
By using copy like “Make your phone run faster NOW.” you would create an automatic connection between what you’re promoting and what the user is doing. This can increase engagement because the ad will seem less intrusive.
The same principle applies to mobile games as well.
If a user is mindlessly scrolling their usual apps on the couch, a message that encourages them to ‘Stop scrolling and PLAY’ instead can tap into their present mindset.
Push ads can get in front of users at times when other traffic types cannot. The mobile apps and games vertical is one of the best at capitalizing on this advantage.