For the first time, both Google Ads and Microsoft Advertising (formerly Bing Ads) will offer expanded phrase match features to their advertisers. In February, Google announced that it would be removing its broad match modifier feature and instead integrating i
Instagram and Facebook’s advertising options have been somewhat conjoined at the hip since the latter was acquired by the former. It seemed like the two platforms were destined for continued integration, but a recent and significant change proves otherwise.
In a change that will likely have an impact on affiliate marketers, Facebook announced this week that they will be making some significant alterations to the targeting capabilities of its ad platform. This comes after Facebook settled multiple housing discrimi
This past summer, Instagram made a significant change to their video content guidelines to try and compete with YouTube. The latter has been dominant at attracting a younger demographic by giving them the ability to watch and create long-form video content. Th
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