Facebook continues to try to strike a balance between honoring user privacy and providing advertisers with accurate reporting following Apple’s iOS14 update. Most recently, they have made some changes to their Aggregated Event Measurement (AEM) feature as
Like many types of advertising, a Facebook ad is only as good as its copywriter. You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your conversions to be too. Lear
Apple’s recent iOS 14 launch has re-fueled their ongoing tension with Facebook. The tech giant’s newest operating system — which was released this month — will now give its users the ability to opt-out of apps tracking their online history and beha
The presence of automation and artificial intelligence in digital marketing is becoming increasingly evident. It’s easy to see why. Online advertisers are always looking for new ways to optimize their campaigns and companies like Google and Facebook are
Despite an ever-changing affiliate marketing landscape, Facebook advertising continues to be one of the most common and profitable traffic sources used by affiliates. However, as the social platform’s list of advertising rules increase so does the poss
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