If you currently use PPC Google Search ads as a traffic source for affiliate marketing, new changes are coming that could soon affect your ad performance. When deploying search ads, its recommended that you utilize some form of ad extensions. If you’re a
What is Optimized Targeting? Optimized Targeting is the newest Google Ads feature that allows you to expand your targeting beyond your originally designated audience. A select number of advertiser accounts have already gained access to the feature in the
Google recently announced that they have made their Responsive Search Ads the default ad type for all advertisers. This marks a continued emphasis on automated, machine-learning advertising for the tech giant. Lets dig a little deeper into Responsive Sea
Earlier this Fall, Google made alterations to the search terms report in their Google Ads platform. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in you
Google Ads is receiving a major upgrade in 2019 with the addition of several new mobile ad formats. As an affiliate marketer, being aware of major changes to traffic sources like Google Ads is a must. A new ad format or technical upgrade could be the differenc
Deciding to promote affiliate marketing campaigns with search traffic will likely force you to make another decision shortly after. Do you use Google Ads or Bing Ads to acquire that traffic? Although there are some other newer options available like Amazon PP
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