Google recently announced that they are updating their page ranking algorithm for their search engine results pages (SERPs). They’ve labelled this change the Google Helpful Content Update. According to Google, the goal of this update is to ensure searche
For the first time, both Google Ads and Microsoft Advertising (formerly Bing Ads) will offer expanded phrase match features to their advertisers. In February, Google announced that it would be removing its broad match modifier feature and instead integrating i
Google Ads is receiving a major upgrade in 2019 with the addition of several new mobile ad formats. As an affiliate marketer, being aware of major changes to traffic sources like Google Ads is a must. A new ad format or technical upgrade could be the differenc
Parallel tracking is a new Google AdWords feature that aims to increase loading time speeds for landing pages. The purpose of this is to reduce the number of visitors who click away while they’re waiting for a page or site to fully load. Parallel tracking wo
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