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Microsoft Ads Follows Google by Expanding ‘Phrase Match’ Features
industryMay 21, 2021

Microsoft Ads Follows Google by Expanding ‘Phrase Match’ Features

For the first time, both Google Ads and Microsoft Advertising (formerly Bing Ads) will offer expanded phrase match features to their advertisers. In February, Google announced that it would be removing its broad match modifier feature and instead integrating i

by MaxBounty
Google Ads Gets Mobile Upgrade with New Gallery and Discovery Formats
industryMay 16, 2019

Google Ads Gets Mobile Upgrade with New Gallery and Discovery Formats

Google Ads is receiving a major upgrade in 2019 with the addition of several new mobile ad formats. As an affiliate marketer, being aware of major changes to traffic sources like Google Ads is a must. A new ad format or technical upgrade could be the differenc

by MaxBounty
AdWord’s Parallel Tracking Increases Conversions for Affiliates
industryJune 5, 2018

AdWord’s Parallel Tracking Increases Conversions for Affiliates

Parallel tracking is a new Google AdWords feature that aims to increase loading time speeds for landing pages. The purpose of this is to reduce the number of visitors who click away while they’re waiting for a page or site to fully load. Parallel tracking wo

by MaxBounty
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