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phrase match

Microsoft Ads Follows Google by Expanding ‘Phrase Match’ Features
industryMay 21, 2021

Microsoft Ads Follows Google by Expanding ‘Phrase Match’ Features

For the first time, both Google Ads and Microsoft Advertising (formerly Bing Ads) will offer expanded phrase match features to their advertisers. In February, Google announced that it would be removing its broad match modifier feature and instead integrating i

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