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The 8 Best Landing Page Builders for Affiliate Marketing (2022 Update)
A great landing page builder can help you create the all-important connective tissue of affiliate marketing—landing pages. They’re the bridge between traffic sources and offers that allow affiliates to utilize their creativity as a tool to increase conversions.
A well-designed landing page can also give you an advantage over other affiliates running the same or similar campaigns in the same niche. You may be working in the same vertical, with the same payouts, and even the same traffic source, but your landing page can be completely your own.
If you’re a proficient designer or coder, you may prefer creating your own landing pages from scratch using programs like Adobe Photoshop and InDesign. If you don’t have much design experience, your best option is utilizing a landing page builder platform. These can provide you with various tools and features to make great looking landing pages with relative ease.
There are dozens of landing page builders available, but some standout as better than others for affiliate marketing.
Here are our top eight, why you should consider using them, and how much they’ll cost you.
1. Site123
Cost: Free
14-Day Free Trial: N/A
Site123 is straightforward landing page builder that offers affiliates an easy-to-use editor at zero cost.
If you’re looking to build some some basic, single-page sites to use for promoting campaigns without spending a dime, this builder might be your answer.
The simplicity of the editor allows you to create landing pages quickly and efficiently. However, just be aware that you do sacrifice a bit of customizability for this direct approach.
Despite Site123‘s emphasis on keeping it simple, their editor still offers useful features like the ability to easily add buttons, forms, and jump links to your pages.
Why choose it over other landing page builders:
While some of the other landing page builders in this post have free trial options, Site123’s non-premium plan is entirely free. This is obviously an attractive feature if you’re a beginner affiliate and/or are working with a limited budget.
As long as you’re okay with not having access to third-party integration capabilities, analytics, and other advanced features, this is a great, no frills option for quickly making simple landing pages.
2. Wix
Cost: Plans starting at $12.50/month
14-Day Free Trial: Yes
Even though Wix is most known for creating full, multi-page websites, it also functions as an intuitive landing page builder.
Wix is a great option for LP-builder seeking affiliates because it comes with over 30 professionally designed landing page templates. This is helpful if you’re not someone who enjoys the creative aspect of building landing pages and just wants something clean and effective. It can also save you considerable time.
In addition to easy page design, this builder also comes with a slew of analytics, integration features, as well as built-in tools for email and social media marketing. This gives you the ability to link your accounts on platforms like Facebook or Google ads which can help to both simplify and optimize your campaigns.
Why choose it over other landing page builders:
Wix’s drag-and-drop editor has received tremendous praise from its users, and for good reason.
The Wix team has put a lot of time and work into ensuring their builder allows you to create the exact landing page you envisioned in your head.
3. Unbounce
Cost: Plans starting at $90/month
14-Day Free Trial: Yes
Unbounce is a well rounded, feature-rich builder that is mostly known for its efficient drag-and-drop editor. This editor will give you the ability to design landing pages that will make people think you have a degree in design.
You may find their mock-up recreation tool particularly useful if you like to map out your landing pages beforehand. This will allow you to import a rough mock-up of how you want your landing page to look and easily improve on that foundation to make it look more professional.
Dynamic text allows you to match the text on your page to what someone is searching for on Google. You also have the ability to tweak the HTML of your landing page for more detailed customization.
Why choose it over other landing page builders:
It’s hard to beat the 1-2 punch of the ease-of-use and customization of Unbounce’s interface.
The intuitive design may remind you of Photoshop in the best of ways. Tools are easy to find and use, advanced settings are simple to apply, and the amount of editing options available to you encourages full customization of your landing pages.
4. Squarespace
Cost: Plans starting at $14/month
14-Day Free Trial: Yes
Similar to Wix, Squarespace is a content management system (CMS) that allows its users to create full websites with relative ease. That means that also similar to Wix, it has everything needed and more for you to create stellar landing pages for your affiliate campaigns.
Its unique grid editor allows you to make some of the cleanest-looking pages possible while still providing you with customization tools. The best part is that Squarespace ensures the natural aesthetic of your template isn’t compromised when you utilize that customization.
This is just a great well-rounded option for the affiliate marketer who prioritizes visual aesthetic.
Why Choose it over other page builders:
Although Squarespace’s editor and designs are great, the platform’s marketing functionality is it’s true standout feature.
A variety of tools and integrations built directly into the platform can help you drive traffic to your landing pages. These include SEO optimization, email campaigns, lead capture forms and social platform sharing. You can then easily monitor traffic and conversion data by utilizing their URL builder and Analytics section.
5. Leadpages
Cost: Plans starting at $37/month
4-Day Free Trial: Yes
Backed by over 160 free templates, an easy-to-use editor, and quality analytics, Leadpages is a well rounded builder for any affiliate marketer.
Many of the free templates that Leadpages offers have been pre-tested, giving you immediate knowledge on which types of pages work better than others before having to do any testing of your own.
This platform also has one of the cheaper base package costs that you’ll find with any landing page builder. The only caveat is that there are several features absent from that base package that you may deem necessary like A/B testing and advanced customization options.
Why Choose it over other page builders:
They put a lot of focus on being able to integrate Facebook Ads with your landing pages, so if Facebook ads are your primary traffic source for promoting offers, Leadpages could be the best option for you.
The Page Tracking Tab allows you to customize your Facebook pixel, and there’s even a pre-fill Facebook ad feature. This means Leadpages will automatically generate Facebook ads creative by pulling copy from your Landing page, which can save time and allow you to test different ads at a quicker pace.
6. Instapage
Cost: Plans starting at $199/month (also custom plans)
4-Day Free Trial: Yes
Instapage specializes in two important things: Speed and customer support.
Firstly, their primary focus is on helping you make landing pages as quickly as possible without sacrificing quality. This is accomplished by offering you over 200 customizable templates in combination with Instablocks – a feature that allows you to build pages faster by using branding blocks that you can customize, save, and re-use.
Instapage easily integrates with Google marketing initiatives. Both Google Analytics and Google Ads can be integrated with Instapage’s landing pages. This creates a fluid relationship between your traffic source and your landing page creatives if you’re using search traffic to promote offers.
Advanced analytics and A/B testing functions round out their list of useful features.
Why choose it over other landing page builders:
Instapage’s customer support has overwhelmingly positive reviews.
If you’re a beginner affiliate and think you could benefit from ongoing communication with someone who knows the page builder inside and out, it might be worth paying the higher monthly cost for a builder with a reputation for reliable support.
7. Thrive Architect
Cost: Plans starting at $97/year
Free Trial: Yes
On its own, WordPress isn’t the best option for creating affiliate marketing landing pages because it’s meant for more complex websites. It’s editor can also be a little cumbersome for newbies. However, installing the Thrive Architect WordPress plugin changes that considerably.
Thrive’s full toolbox offers a multitude of features that will make it feel like you’re using one of the traditional page builders that we’ve discussed above. These include:
- Drag-and-drop options
- Headline optimization
- A/B testing capabilities
- Widget integration
The plugin also offers what it calls ‘conversion focused elements’. These are pre-built plugins that include infinitely customizable buttons, testimonials, countdown timers, and various lead generation forms that can greatly improve your landing page’s appeal and conversions.
Why choose it over other page builders:
The number one benefit of using the Thrive plugin on WordPress rather than one of the traditional landing page builders is the fact that you’ll have access to expansive SEO tools and plugins. This is obviously convenient to have if you’re trying to improve your site or page’s search engine ranking to obtain organic search traffic.
8. Lander App
Cost: Plans starting at $16/month
4-Day Free Trial: Yes
Lander offers a little but of everything in regard to its features. This includes over 100 page templates, dynamic text, and a well designed editor.
One major benefit of using Lander is the ability to fully customize the code of every landing page template that they offer. If you don’t have coding/HTML experience this may not appeal to you, but if you’re the type of affiliate who puts a lot of emphasis on smaller details, then you might appreciate that Lander gives you that level of control.
If you use a Facebook page or multiple Facebook pages as part of your affiliate marketing strategy, Lander has the ability to integrate them with the pages you make on its builder. This is accomplished in just four steps through their Facebook page tab, and it won’t require you to have to have any coding knowledge or use any additional apps.
Why choose it over other page builders:
Lander is one of the best landing page builders available if you’re on a tight budget but still want something that’s going to produce quality landing pages while having some extra features.
Their basic package will only cost you $16 a month if you’re billed annually, and that includes A/B testing, something a lot of basic packages on other builders don’t offer.
The Best Landing Page Builder For You
What you’re looking for in a landing page builder will be different from what other affiliates desire. It’s important to try figure out what it is YOU need out of a builder.
Decide what features are most important to you, and factor in the traffic sources you use, your experience level, and the type of landing page you’re envisioning in your head. Knowing what you’re looking for will make it easier to decide which of the eight options we’ve presented in this post best suit what you need your landing page builder to do for you.
If you have a suggestion for a great landing page builder that we didn’t mention above, don’t hesitate to let us and our readers know in the comments below!