Taboola’s Postmedia Partnership Provides New Canadian Audiences for Native Ad Affiliates

Affiliate marketers who promote native ad campaigns in Canada may soon have some untapped audiences at their disposal.

Leading native advertising platform Taboola recently announced they’re entering into a partnership with Canadian news media organization Postmedia. The latter owns and operates more than 130 print and digital brands, reaching over 17.5 million Canadians monthly, according to the organization’s data.

This partnership follows Taboola’s prior agreement with Yahoo Canada in October, which allows Taboola advertisers to feature native ads on Yahoo Canada’s digital platforms.

What this Native Ad Partnership Entails

As part of this collaboration, Postmedia will integrate with Taboola Feed, which offers diverse content recommendations, into its platforms such as the National Post, Financial Post, Vancouver Sun, and Toronto Sun. These recommendations will be visible on both the homepages and individual article pages of the respective sites.

Postmedia will also leverage Taboola’s Homepage For You feature (which is powered by AI) to provide tailored editorial recommendations on its homepages. This functionality is a component of Taboola Newsroom, which utilizes data from 600 million daily active users to inform its publishers about emerging topics and strategies for creating more compelling content.

Taboola’s communications leader, Dave Struzzi, had this to say about the partnership:

“The partnership aims to support Postmedia in cultivating audience growth and enhancing monetization strategies by employing various Taboola technologies. These technologies facilitate article recommendations, enabling Postmedia to showcase a broader range of content from its extensive portfolio and sustain reader engagement.

How this Partnership Impacts Native Ad Affiliate Marketers

Struzzi also emphasizes that the collaboration will offer Canadian advertisers access to a significant reader base spanning various product categories.

Like we touched on above, this partnership opens up a gigantic, new audience for affiliate marketers who promote native ads in Canada. Alternatively, if you’ve been avoiding promoting native campaigns to a Canadian audience, it’s now a more viable and potentially lucrative option than ever if you’re a Taboola user.

Finding an unsaturated market is a catalyst for success for many of MaxBounty’s affiliates. If you’re already familiar with native and Taboola’s platform, we suggest taking advantage of this development to see if it offers similar benefits.